Think global, act local
Created within the Migros Lucerne cooperative, the "De la Région" label has established itself throughout Switzerland, and covers almost 8000 products.
All the foodstuffs covered by this label are produced locally, and the same applies to the dairy products. This simple principle ensures maximum freshness and authenticity. The manufacturers are not anonymous, and guarantee the quality of products themselves.
Finally, by purchasing these products, the consumer is actively combating global warming, as the short shipping distances reduce CO2 emissions.
De la Région, a Migros label